A fictitious brand 'Enlighten' wants to launch a line of incense sticks that appeals to the premium market. We designed packaging and branding that highlights their product's qualities and assorted floral fragrances.
Disclaimer
This academic project served only as an introduction to packaging and branding, and hence there is no constraint on manufacturability. While we considered factors such as storage and shipping, the packaging is not yet optimised for mass manufacture.
Video demonstrating packaging operation
‘Enlighten’ is a premium fragrance manufacturer launching a new line of high-end, organically processed, and originally sourced incense sticks. The incense sticks are presented through a floral-inspired packaging, which blooms and reveals upon opening. The outer shell made out of fiber infused organic paper. The brand’s identity is reflected through beautiful pointillist illustrations and duotone colour treatment to compliment the flower’s natural identity.
The packaging is constructed in three layers — the core and cover (inner), the shell (middle), and the wrapper and cap (outer). The cap, which is attached to the cover, needs to be pulled off in order to unlock the middle packaging. The wrapper can then be pulled down to reveal the incense.
Begum Serif
Chamonman
MN Kannada
The packaging forms a neat pentagonal prism when fully collapsed to increase packing efficiency and be easily transportable.
The inner packaging contains ten premium incense sticks which are meant to resemble the stamen of a flower. There is also a bamboo in the centre that resembles the pistil and functions as a stand to hold the active incense.
The maroon cover sits over the incense sticks to provide structural support and protection against exposure. It also subtly peeks through the slits in the petals to resemble a closed flower bud.
There are five petals are detailed with narrow slits to enhance the aesthetic resemblance. The wrapper has a zigzag pattern on top to resemble the sepal and for added interest.
The branding is designed considering existing premium tier product aesthetics and printing technologies. There are also two stopper tabs that jut outwards to prevent the wrapper from sliding all the way down so as to maintain a clean visual border when fully deployed.
All our design iterations
First proof of concept
A dual texture exploration
Exploring printing graphics that reveal while opening
Label for the Champa fragrance
Locking mechanism comprising tabs and slits that tuck inside for a seamless exterior
Pointillist graphics of all variants
Label explorations
Credits
Team
Atish Waghwase Prafulla Chandra
Course
DE669 — Packaging and Label Design By Prof. Purba Joshi and Prof. Mandar Rane, IDC School of Design, IITB
